Hi, I’m Ashley.
I’m a senior copywriter & creative strategist.
Turning ideas into scroll-stopping content that drives engagement and results is my specialty — I'm your ideas person, strategic thinker, and trusted writer all in one.
Over the past 10+ years, I’ve written for B2B companies, statewide media organizations, and global brands, creating everything from social campaigns and email to web and long-form content.
The kind of impact I deliver
Supported a $583M business pipeline through strategic content and brand voice development.
Wrote articles that ranked among the top three organic content drivers for three consecutive months.
Drove highest-ever email engagement, becoming the top-influencing channel for
new business.
Refreshed brand voice on social,
driving record engagement rates
from under 2% to as high as
23.5% and CTR reaching 21.8%.
Helped drive a 185% increase in website engagement time on site following a global relaunch.
Created email and organic social content that became the top-performing channels in a global product launch.
A look at my work
Story-driven training experience
I created a story-driven training module that transformed complex regulatory content into an intuitive,
musical-based format that made retention easy.
✦ Learn more ✦
Campaign concept + social series
I concepted and wrote a myth-busting social series that positioned AI expertise in a clear, compelling way and delivered standout engagement.
✦ Learn more ✦
Record-breaking email performance
I wrote copy and contributed to design direction
for emails that continually set new all-time highs
for open and click rates.
✦ Learn more ✦
Here’s what my teammates have to say
“What stands out most about Ashley is her unique blend of innovation and dedication.
She doesn’t just execute a brief; she finds ways to elevate the narrative. Personally, I found her to be a consummate professional — steadfast, insightful, and someone who consistently delivers excellence even under pressure.
Ashley is a creative powerhouse who understands the big picture of brand storytelling. I cannot recommend her highly enough to any team looking for a creative professional who truly move the needle.”
Natasha Nicholson
Senior Director — Marketing, Brand & Content at Cielo
“Working with Ashley at Cielo was one of the highlights of my time there. As a designer you hope for a content partner who not only understands creative vision but elevates it — and that’s exactly what Ashley does. You feel the difference immediately when her work is part of a project.”
Rosa Power
Former Graphics & Multimedia Designer at Cielo
“Clever, driven, and immensely thoughtful — Ashley and her writing are all of that and more.
During our time together at Cielo, she managed an impressive body of work, from business-as-usual articles to social media, to taking on the copy creation & editing of a 500+ page website redesign.
She has high expectations for quality and continuity (and evolution) of brand voice that attracts attention.”
Susie Schuppel-Paul
Former Director, Brand & Content at Cielo
“I’ve had the pleasure of working alongside Ashley, a talented writer, who consistently delivers thoughtful, high-impact work.
One of the most notable contributions she made is elevating our external impact, particularly through email. She brought a fresh approach to subject lines and messaging, introducing stronger hooks and more intentional storytelling. It was so different, I kept asking, ‘wow, who wrote this?!’
The content was engaging not only subjectively, but objectively when we looked at the metrics that demonstrated the overall improved audience engagement.”
Vicki Berquist
Senior Director of Marketing Operations at Cielo
“Throughout the various projects we worked on together, Ashley impressed me with not only her attention to detail and quick turnaround, but also her infectious cheerfulness, authentic team spirit, and generosity of her time. She is truly an asset to any organization and team that is lucky enough to have her!”
Claire Howland
Former Instructional Designer at S4 NetQuest
“Ashley is a creative copywriter who understands the nuances of brand, tone, and audience. She delivers creative concepts that go beyond copy, considering visual elements to bring the idea and brand to life. She consistently pushes herself and her team to think beyond the norm.”
Lauren Sigfusson Shaw
Manager, Content & Editorial at Cielo