Email Marketing
From product launches to featured content to themed holiday sends, email marketing is one of my favorites. And when it delivers big results, it’s even better.
At Cielo, I wrote copy and contributed to design direction for emails that continually set new all-time highs for open and click-through rates month over month from October 2024 through December 2025.
The “2024 top resources” email had the highest open rate (19.3%) and highest click rate (9.7%) of all time at Cielo.
The “podcast season two” email set a new record in 2025 with a new highest-of-all-time open rate of 20.1%.
The impact
Email became the top-performing channel for new business and won opportunities
across all measures for 2025 campaigns.
Record-breaking engagement, generating the highest open and click-through rates in company history.
Outperformed almost every month of the previous year in 2025.
Every month in 2024 produced a higher-click through rate than the corresponding month in 2023.