From product launches to featured content to themed holiday sends, email marketing is one of my favorites. And when it delivers big results, it’s even better.
At Cielo, I wrote copy and contributed to design direction for emails that continually set new all-time highs for open and click-through rates month over month from October 2024 through December 2025, turning the email channel into the top driver of new business.
Email Marketing
The “2024 top resources” email had the highest open rate (19.3%) and highest click rate (9.7%) of all time at Cielo.
The “podcast season two” email set a new record in 2025 with a new highest-of-all-time open rate of 20.1%.
Email became the top-performing channel for new business and won opportunities
across all measures for 2025 campaigns.
Record-breaking engagement, generating the highest open and click-through rates in company history.
Outperformed almost every month of the previous year in 2025.
Every month in 2024 produced a higher-click through rate than the corresponding month in 2023.