Campaigns
The biggest moments require bold messaging. Powerful words that hit just the right emotional spot — and tailored to the audience, of course — produce big results. Finding that intersection is one of the things I love about writing copy.
Promotion included a series of nine CHRO quotes, published as separate social media posts. An example of these posts is shown to the right, with copy I wrote for each post shown below.
Copywriting ✦ Email ✦ Social ✦ Campaign Support
CHRO insights report
THE BRIEF:
Support the launch of Cielo’s CHRO insights report and associated promotional campaign with copy for organic and paid social media, email, internal activation across multiple touchpoints including promotional materials and previews, and brainstorming sessions for ads.
MY APPROACH:
Create standout cross-channel copy that represents the core messaging of the report, grabs attention, and maximizes impact while remaining consistent across touchpoints.
Organic social
The impact:
The report webpage drove 1.5k+ views, 6k+ engagement events, and 248 conversions in 2025.
Email resend strategy added 1k clicks and 400 opens.
Live roundtable session influenced $10.1M in won opportunities ($43.3M in pipeline).
Paid social
Paid social
Agentic AI product launch
Copywriting ✦ Email ✦ Social ✦ Campaign Support
THE BRIEF:
Create copy in support of Cielo’s Agentic AI product launch, including email, organic social media promotion, and editing of the press release.
MY APPROACH:
At the time of launch, Cielo was first to market in its industry with an innovative AI product designed to take productivity and talent results to the next level — and the copy needed to reflect that.
Note: I created the social copy; video copy was created by an agency partner.
Click here to read the press release.
The impact:
Email and organic social were the top-performing channels in the campaign, driving the highest levels of audience interest in Agentic AI across launch content.
